Before I leave town this week for my 25 YEAR college reunion—yikes!!!—I wanted to leave you with an inspired tribute to the effect of a strong message on the world and the difference well-crafted copy can make in your marketing. The creator, Purplefeather, is my new favorite UK-based web content firm. (Really, purple? Feathers? Tear-jerker videos with awesome copy? I love these guys!)
What makes the second message so much more powerful?
• The words speak to your heart, not to your head, making an emotional connection with passersby.
• It evokes compassion and empathy for the man who cannot see the day's beauty.
• Those who CAN enjoy life with all their senses may experience an upwelling of gratitude.
What does this video say to you? Please share your thoughts below!
Read My New Book!
Teri is exceptionally experienced with copywriting for a wide variety of industries, which has proven valuable for our creative marketing agency. What we love is her incredible attention to detail and her talented wordsmithing paired with her creativity! A++!Amber Sims Hinterplattner, Principal
All Stages Marketing, Santa Barbara, CA