How Can a Copywriter Help?

By Teri Breier on Apr 11, 2011 at 10:02 AM in Marketing Buzz

Before I leave town this week for my 25 YEAR college reunion—yikes!!!—I wanted to leave you with an inspired tribute to the effect of a strong message on the world and the difference well-crafted copy can make in your marketing. The creator, Purplefeather, is my new favorite UK-based web content firm. (Really, purple? Feathers? Tear-jerker videos with awesome copy? I love these guys!)

What makes the second message so much more powerful?

• The words speak to your heart, not to your head, making an emotional connection with passersby.

• It evokes compassion and empathy for the man who cannot see the day's beauty. 

• Those who CAN enjoy life with all their senses may experience an upwelling of gratitude.

What does this video say to you? Please share your thoughts below!

 

Jan 31, 2014 Arrow1 Down Reply
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Jun 01, 2014 Arrow1 Down Reply
caspert

There are strict legal measures to ensure copyright for all the inscriptions that we make. The use and need of second messages have been given in a very good way here and I love the highlights that you have made here to show the need of second messages.
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Jul 07, 2014 Arrow1 Down Reply
Kelly

Very cool blog with lots of good information. http://legalnewsletter.info

Aug 11, 2014 Arrow1 Down Reply
Robert Elliot

When it comes to the internet, I think copywriters are gold, they are the most integral component of anything one wants to do on the net.

Robert Elliot
http://www.autowashed.com/

Nov 02, 2014 Arrow1 Down Reply
<a href="http://www.autowashed.com/">Robert Elliot</a>

When it comes to the internet, I think copywriters are gold, they are the most integral component of anything one wants to do on the net
<a href="http://www.autowashed.com/">Robert Elliot</a>

Dec 21, 2014 Arrow1 Down Reply
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May 18, 2015 Arrow1 Down Reply
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Jun 27, 2015 Arrow1 Down Reply
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I must say we should have an online discussion on this. Writing only comments will close the discussion..







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